

Why Use A Utah Health Insurance Broker?
By Bret Harding
Many people have asked me what the differences are between a "Utah health insurance agent" and a "Utah health insurance broker?" The main difference reside in the fact that most "agents" are captive meaning they represent one company, and often times they try to sell you on the company they represent. However, a "broker" on the other hand is independent of any one company, and, therefore, represents many companies. So why use a health insurance broker? Well, there are certain advantages to be had from using the services of a health insurance broker and your insurance premiums don’t go up as a result. You will pay the same price whether you use a health insurance broker or you go directly to any health insurance company.
So, you’re now saying to yourself, what’s the catch? How do these people get paid? The answer is that insurance companies pay these independent brokers a commission the cost of which is covered by inclusion in all health insurance premiums. In other words you’re paying for this broker’s advice anyway so why not take advantage of it!
The Three Sources of Utah Health Insurance
There are three sources of insurance and two can reasonably be accessed online.
1. Captive agents are those selling for a single company.
2. Telephone agents sell only over the phone and again avail you of the insurance perks of a single company.
3. Brokers represent numerous insurance companies offering a variety of options in coverage and cost. They spend the time and effort accomplishing the task of researching and acquiring the necessary information in order to offer you the best combination of price, coverage and service.
OK, enlisting the services of a health insurance broker seems like a good idea. Now the next question arises, how does one find such a broker who is qualified to do the job and how does one know who are the effective ones and the ones that are less so. There are certain criteria that these people must meet in order to be in business. They must be licenses by the State, and unlike an agent who represents an insurance company, health insurance brokers represent you the client only.
Many of the best health insurance companies are based online. The trouble is with 100's of different health insurance companies to choose from, only by using an individual with knowledge of the whole market, can you make an informed decision.
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